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Articles from April 2015

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Most businesses think of content marketing as a way to generate new leads online and initiate conversations. But good content marketing strategists know that the practice can do more. Use your content to nurture customer relations even after the sale. Content marketing takes planning, strategy, meaningful content and a budget. Are you doing these five things to interact with customers via content marketing?
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Wall Street is trying to counter tighter rules on high-risk loans, reported the Wall Street Journal last week, by debuting their specialty lender backed by Goldman Sachs Group. Companies like Goldman and Credit Suisse Group have created specialty lenders they call "business development companies" that give the firms easier access to fund loans to small businesses with little or no credit, one of the fastest growing segments of the U.S. market. Large financial firms have had to bend to regulators' rules since the financial crisis that restrict their ability to make higher risk loans, all in an effort to avoid repeating the events of 2008. Therefore, these private equity firms have relied on BDCs to push ahead with nonbank lending options.


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