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Articles from November 2015

NOV
23
0

Looking ahead sometimes means looking back. Financial experts forecast new trends by taking into account the circumstances leading up to shifts in expectations. According to the NFIB's Small Business Optimism Index, small business growth is somewhat flat in this fourth quarter, with small businesses noting concerns about taxes and regulations as their most concerning problems of the day. Job creation and hiring are slow. And yet plans for capital spending are reportedly increased. Nerdwallet recently reported that the forecast for borrowing to meet plans for capital spending is healthy, and that alternative options continue to drive the bar up for both traditional and alternative lending.
NOV
06
0

A new phrase/job/concern has emerged since the development of social media: Online Reputation Management (ORM). We've gone from 1) hurry up and get out there! to, 2) spread your message on every possible social media platform that's humanly possible! and now, 3) make sure someone is in charge of your ORM! What was once an activity you, as a small business owner, could do in a few spare hours throughout the week, has now become a full-time job. And let's hope it's not yours because, as important as managing your online presence to stay viable and capture the attention and wallets of your customers is, managing your small business is your most important task. Don't intertwine the two until running the business becomes managing your online reputation. Word on the street, however, is that web visitors hate one thing the most about a company's website, Facebook page, or Twitter feed: its emptiness. Otherwise called a virtual property "ghost town."


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