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Articles posted by Josh Hart

APR
01
0

Most businesses think of content marketing as a way to generate new leads online and initiate conversations. But good content marketing strategists know that the practice can do more. Use your content to nurture customer relations even after the sale. Content marketing takes planning, strategy, meaningful content and a budget. Are you doing these five things to interact with customers via content marketing?
APR
01
0

Wall Street is trying to counter tighter rules on high-risk loans, reported the Wall Street Journal last week, by debuting their specialty lender backed by Goldman Sachs Group. Companies like Goldman and Credit Suisse Group have created specialty lenders they call "business development companies" that give the firms easier access to fund loans to small businesses with little or no credit, one of the fastest growing segments of the U.S. market. Large financial firms have had to bend to regulators' rules since the financial crisis that restrict their ability to make higher risk loans, all in an effort to avoid repeating the events of 2008. Therefore, these private equity firms have relied on BDCs to push ahead with nonbank lending options.
MAR
30
0

Over 100 million users log in each day on Twitter to share and gather information. Those 140 characters can share quite a lot and even end up on a morning or late night television if you're clever enough! It may seem all pop-culture and trendy, but if you're a small business owner, statistics show it's worth it to master your hashtag skills and hop on, if you haven't already.
MAR
26
0

Small businesses are having an easier time getting loans from big banks as opposed to small banks, according to the February 2015 Biz2Credit Small Business Index. February indicated the high point since the Great Recession, showing an increase of 12.5% in lending approvals since last year. It's been a growing trend, as 11 of the past 12 months have seen an increase in loan approval rates.
MAR
16
0

Just about everyone has his or her time of day; you're either a morning person or night owl. Fruits have seasons, and even social media has its peak. The web has it's own circadian rhythm and to maximize your content; you should know when it'll get the most eyes, which translates to likes, clicks, shares, and re-tweets. Take your audience and choice of social media into consideration, and get posting! Where and when are the best times to post your content online?


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