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Articles posted under Uncategorized

OCT
11
0

Your small business is personal. You invest time, talent and money. You put great thought into colors and layouts, ingredients, fonts or fabrics. You strive to provide the best possible service or product. In business, specifically service industries, it's not possible to please everyone all of the time. Tastes are subjective, an employee might exercise poor judgment or a supplier might deliver sub-par services. The internet, usually your best vehicle for promotion, can suddenly become hostile, where faceless, nameless customers sling mud. So when you log into Yelp or Facebook, Twitter, Bing, CitySearch, Wize, TripAdvisor, OpenTable or Local.com and discover a venomous review by a dissatisfied customer. What do you do?
SEP
23
0

According to data published by the Wall Street Journal last week, the franchise Cold Stone Creamery defaulted on 29% of working capital loans backed by the government, impacting taxpayers by millions. Quiznos' default rate was 30%, while the company filed for bankruptcy in March. Yet both brands remain eligible for SBA-backed loans. Why?
SEP
15
0

Lately there's been lots of chatter about The Olive Garden's new look. Facing declining sales, the restaurant chain underwent a cosmetic change via their logo, bringing a bit of sophistication to the old-world traditional look that has been Olive Garden's identity since 1982. Darden Restaurants is calling the changes a "brand renaissance;" while they updated their logo, they've also launched menu updates, interior renovations and online ordering options. But the question is, is the new logo enough to entice drive-bys to become walk-ins?


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