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Today's the day to present a business model, pitch a new product, secure an investor for new capital, run a meeting. When you walk into the room, you're going to need to own it. But you're not feeling it. Whether it's a poor night of sleep, storms in your personal life, illness, or something else non-business-related tying up your attention, there are reasons we don't wake up feeling all powerful every day. Time to summon power.
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There's no such thing as free money, you say. But there's darn close. If you're a retailer selling national brands, chances are there's a cooperative advertising program available to you. Almost $14 billion of co-op advertising go unused every year, according to Borrell Associates, who reports that national brands have $36 billion assigned to co-op advertising programs. And instead of being swooped up by eager retailers, much of it goes unused. They report only 15 percent of advertisers participate in co-op programs.
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A lot goes into running a business, and to be successful it seems like you need it all. Knowledge specific to your industry, the right people by your side. Passion to keep at it when times are difficult, a hefty pile of capital or some type of small business financing, and some luck. What's missing from this list? Experts say [this] one thing is key; that success without it is a longshot. [This] is confidence. Truly confident people are more likely to earn higher wages and get promoted more quickly in a work environment. Starting and running your own business without solid confidence adds exponential challenge to an already difficult goal.
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The title of this post was originally "Women-owned small business growing while financing continues to fall short." That headline is not unique, something no writer wants to admit. But in this case, headlines across the web read similar sentiments. "Number of female-owned businesses grow, but revenue lags way behind," and "What a surprise: Access to capital is still a hurdle for women-owned business," and "Women-owned businesses are trailing in size and revenue." The reason, according to that last Fortune headline? Lack of investors. Lack of financing.
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The start of September marks the end of the third quarter. For lenders, September is a busy month. Lending activity is at a high. Why? Because it's generally an active time for small businesses who are coming off of summer, seeking cash flow to keep the push going. Overall for 2015, small business owners have been optimistic about hiring trends and growth in sales and revenue. How are they doing? According to the Intuit Small Business Employment and Revenue Indexes, numbers are still positive for revenue growth, despite one industry, in June and employment growth in July. They report the following.


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