Small Retailers Should Start Now!
Get a jump on holiday promotions by planning in advance
How often have you realized--too late--that you could have seized a marketing opportunity? Running a small business often dictates that you focus on the hour, the day, the week, or the month at hand. It can be tough to plan ahead for non-essential business activity.
For small consumer businesses and retailers, something that should be essential is Small Business Saturday, this year on November 29. In response to the highly marketed "black Friday" that generates millions in sales for large retailers, Small Business Saturday gives local retailers, specialty shops and boutiques a chance to draw traffic and help support the small business market. One compelling reason: last year's sales generated $ 5.7 billion in sales, an increase of over $200 million from sales generated in 2012.
Now, say experts, is the time to start planning your promotions. Shopper are starting to devise their plan of attack as much as a month in advance for the post-Thanksgiving shopping weekend, collecting flyers, clipping coupons and laying out a strategy for Christmas deals.
What should you be doing?
- Decide on what type of promotion you plan to run. How can you reward your most loyal shoppers for the time and money spent at your location? How can referrals play into your promotion? Assess what your customers most want and how to capitalize on their interests.
- Develop posters for inside your establishment and fliers or mailers to let today's shoppers know what bargains and sales you'll be offering. Help them include your goods and services into their overall shopping plan!
- Devise an online effort to coordinate with your print marketing efforts.
- Increase your inventory to prepare for the big day and schedule enough help to cover the busy shopping season.
Looking for ways to increase cash flow before the busy shopping season kicks into play? Consider a merchant cash advance and skip the waiting time on a traditional small business loan. . Apply online or call 855-404-3070.
is post is brought to you by Bizlender.
Bizlender offers alternative funding solutions for established businesses.