You have an idea, some start-up capital, customers, a product or service and voila, you're on your way to being a small business. It's going well, you're building a customer base and your profits are being recycled into growing the business, but there's little left over for marketing. How do you continue to get the word out?
Make what you have the best it can be.
Where are your opportunities to address customers?
Your website. Be sure it's user friendly, easy to navigate and clearly sells the product or service you offer. Hit the library for a book on Search Engine optimization (SEO) and through the placement of keywords, boost your website's placement within search engines. Don't have a website? If you don't have funds to work with a reputable web developer, check out sites like Wix.com, where you can use a variety of templates to build your own custom site.
You, in front of a captive audience. Have you been invited to speak to a college class, conduct a seminar, host a booth at a market, fair or conference? Polish your message and draw in a live audience. Nothing sells better than you, excited about your product or service.
Your loyal customers. Word of mouth is free, free, free. If you develop a rapport with customers, use that to your advantage. Encourage happy customers to promote your business. Offer incentives to increase foot traffic through your door, and reward regular customers with discounts or by combining value-added products or services.
Surprise, surprise! (Not really)
As a small business owner, if you aren't online, you might as well close up shop. First, get to know the various social networks and how they can help your business. CNN Money listed the top 6 sites in this order: Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. That doesn't mean you should forget Google+, Flickr, Tumblr, Vine, Ello and others. Research to find your audience, build your following and tailor your message to appeal to your followers. Plan to devote time daily or weekly to providing fresh and relevant content to whatever platform or platforms you choose.
The Word "Free."
Product. Services. Knowledge. Above all, Value.
Nothing turns heads faster than a free offer, provided the offer is valuable and transparent. Develop an incentive you can afford and get the word out. The trick to your free offer is to follow up with outstanding service. Earn your return on investment from a free offer that drives customers to your door or website.
Your small business might be a goldmine with great potential, but if no one knows about your product or service, all the great ideas in the world sit quietly in the dark. Make the most of your resources; make what you have the best it can be.
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Bizlender offers alternative funding solutions for established businesses.