Do emojis have a place in business marketing? Your first, serious instinct might be to say no. But don’t shut that ? too quickly. Emojis are a wildly popular way to quickly convey an emotion, feeling, or idea without increasing your limited (and valuable!) character account. In fact, using emojis in social media has been shown to boost engagement by a whopping 25.4%! That’s nothing to ☹️ at. But why are emojis so popular? Here are a couple reasons people ? at emojis:
- They’re fast. An image conveys a quick, simple message. An emoji can send a whole thought to your audience in one image. They’re short, sweet, and direct.
- Emojis are eye-catching. People scroll social media quickly. Emojis make your audience pause on your post. They give you that extra second or two to convey your thought, and get your message read by your potential customers.
- They’re relatable. In fact, on any given day over 60 million emojis are used on Facebook. They’re easily understood across any language or nationality. Emojis are an easy way to represent your business as personable and accessible.
So what’s the best way to incorporate emojis into your messaging? Check out these tips for doing it right, and watch your engagement soar:
- Use them correctly. Adding a string of random emojis to the end of a post is just plain confusing. For example: the fried shrimp emoji may be appropriate if you’re running a special at your hibachi restaurant, but would not be applicable to marketing your construction business (even if it makes your team laugh). Each emoji conveys a specific emotion, word or idea. Use the emoji that represents your message or business the best. ?
- Start slow. If you haven’t used emojis in your messaging before, start simple. Sending out discount code for your clothing store? Add a simple smiley face or two to convey happiness and excitement. Announcing extended hours at your pet grooming business? Try adding a few ? or ? emojis to the post (or even a ?!).
- Don’t overdo it. A few emojis at the end of the tweet are cute. One or two throughout your tweet to replace easily identifiable words works well, and can lower your character count. But adding 10 or 20 to the end of a tweet becomes obnoxious and unrelatable. Keep it simple.
- Understand them. Make sure you know which emojis apply to your target audience. A fast and easy way to become more relatable is to use the emojis that your audience uses themselves. This adds a personal element to your marketing that is highly relatable to your audience. Social media is a convenient way for your customers to connect and interact with you. The correct emojis make your business more relatable, accessible and encourage two-way communication with your audience.
- Double-check their meaning. This brings us back to the beginning! Ready to jump into some really fun emoji tweets and posts? Double-check their meaning with Emojipedia to make sure you’re conveying the right message. Bookmark Emojipedia as a handy resource to add some fun to your posts!
Emojis can be a fun way to spice up your posts, and increase your social media engagement. An emoji was even Oxford Dictionaries Word of the Year in 2015! ? When used correctly, emojis can be entertaining, relatable, and have a great impact on your social media presence. So get tweeting and add some ? to your posts! Researching alternative lending options? Check out BizLender online or call 855-433-8641. BizLender has been offering lending soutions since 2013, and emphasizes working smarter, not harder, by using technology to fund small businesses in as little as 24 hours. ?