Looking ahead sometimes means looking back. Financial experts forecast new trends by taking into account the circumstances leading up to shifts in expectations. According to the NFIB's Small Business Optimism Index, small business growth is somewhat flat in this fourth quarter, with small businesses noting concerns about taxes and regulations as their most concerning problems of the day. Job creation and hiring are slow. And yet plans for capital spending are reportedly increased.
Nerdwallet recently reported that the forecast for borrowing to meet plans for capital spending is healthy, and that alternative options continue to drive the bar up for ...Read More
Merging words is commonplace these days, with creations like "hangry" so popular, it's been added to the urban dictionary. Smarketing is another one of those blended ideas that may have a new term slapped on it, but the concept isn't new. Small businesses, or solopreneurs (another one!) have been actively smarketing for years. Probably you have, too.
Smarketing: A blending of sales and marketing strategies; the merging of two similar, yet different concepts in business to achieve increased revenue.
If your business is established with a distinct sales team and a distinct marketing team, blending these two activities might pose a ...Read More
A new phrase/job/concern has emerged since the development of social media: Online Reputation Management (ORM).
We've gone from 1) hurry up and get out there! to, 2) spread your message on every possible social media platform that's humanly possible! and now, 3) make sure someone is in charge of your ORM!
What was once an activity you, as a small business owner, could do in a few spare hours throughout the week, has now become a full-time job. And let's hope it's not yours because, as important as managing your online presence to stay viable and capture the attention and wallets ...Read More