It is the holiday season once again, time for jingles, presents, and seasonal hiring. Moreover, If your company is like approximately ten million other businesses out there, then you will be looking to take on some seasonal employees to get you through the holiday rush. Here are some tips from BizLender to make your holiday hiring more effective.
1 Learn from the Past
Before your hiring ramp up, review your hiring process from the previous years and take note of things that worked well and not so well. Mainly, examine some of the key metrics of your past hiring experiences. How long did it take you to fill your available holiday positions? What job services were used. What social media channels were used to promote your job? Most job seekers are looking for full-time employment so posting on the high-cost job boards such as Indeed, or Monster may be a waste of your hiring budget. A more effective way of promoting your job would perhaps be on social media platforms like Facebook, Twitter, LinkedIn, and Instagram or job boards specific to holiday employment. Be sure to observe these different channels and focus your energy on the platforms that are delivering your best candidates to maximize your results.
2 Focus on Social and Referrals.
The fast-paced world of social media is perfect for the fast moving Holiday season. The platforms mentioned above; Facebook, Twitter, LinkedIn, and Instagram allow you to market your job to your followers with free creative posts about your company and its job offering. These platforms give you the freedom to distribute your brand in a mixture of interactive and shareable ways.
• Vlogging: Marketing with video is big; over 75% of online users interact with an online video ad each month. A clever video that presents your business, or presents a day in the life of one of your employees, can make your social hiring more effective and appealing.
You can also use social media as a way to market job opportunities to your employees’ network of connections.
If your current employees are willing to promote your job posting to their friends and on their social media accounts, that's valuable. Create an incentivized Employee Referral Program where your employees can refer workers for some reward; Gift Cards, Cash, Vacation Days, Free Lunch, etc. Over 33% of businesses say that employee referral programs are their top source of quality hires.
3 If they worked before they'll work again
If you've been hiring seasonal workers for years, save time and energy by engaging with previous employees that have worked for during holidays before. Roughly 80% of seasonal workers apply at the same locations year after year which is a great value to the companies doing the hiring. Hiring past seasonal employees has great value as they already know the basic ins and outs of your company, most of their information is already in your database and they apparently enjoyed working there, or they would not be reapplying.
4 Cultivate your future employees
Use holiday hiring as an opening to develop a pipeline of prospective applicants. Once the holidays have ended, present ways for seasonal employees to stay in touch with your business. You could do that by sending periodic newsletters and emails, creating an employee social media group, or marking them in your system so you can reach out to them first when new job opportunities open up. The way you stay in touch with passive candidates can also be the way you keep in touch with former.
The holiday season can be one of the most demanding times of year for business owners, but with an informed strategy, it can also be one of the most successful. So how will you hire this holiday season?
5 How can BizLender help?
Having the cash flow to launch your seasonal hiring efforts is pivotal in having a successful holiday season. BizLender can help your business secure the required capital to hire and train new employees in as little as 24 hours.
Researching alternative lending options for hiring? Check out BizLender online or call 855-404-3070. Offering lending solutions since 2013, their professionals put the emphasis on working smarter, not harder, using technology to fund small businesses in as little as 24 hours.
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